Modelling in Seoul: Ellie on Castings and Life in Korea

What is modelling in Seoul like beyond the beautiful shoots? I spoke to Olga Martynova, who models under the name Ellie, about her modelling contract in South Korea. We discussed first impressions, casting schedules, the language barrier, homesickness and what helped her settle into a new country.

This is her personal account, from an unexpected opportunity to work in Korea to everyday life in Seoul.

Ellie on Instagram: @mmr.t111.

How did your modelling contract in Seoul come about?

Olga, did you have your heart set on Korea, or did the opportunity come unexpectedly?

To be honest, I never thought I'd be able to join an agency that would help me find work abroad. So when it all came together and I was offered a contract in Korea, I was delighted — but I still couldn't quite believe it was really happening to me. It all came about quite unexpectedly.

How did you feel on your first day in Seoul?

I was very nervous, but incredibly happy at the same time. In the taxi on the way to the flat, I still couldn't quite take in the fact that I was in another country, completely on my own. It was such an unusual feeling. I knew I was beginning a new chapter.

What did a typical day on your modelling contract look like?

Every evening, we were sent the next day's schedule in our group chat, with the times and details of our castings. In the morning, I'd get up, have a shower and breakfast, then head to the office. From there, we were driven to the castings. We might go to several castings in different parts of the city in one day.

Afterwards, we were taken back to the office, and the rest of the day was our own. I'd usually go for a walk and explore Seoul. Sometimes I'd stay at the flat, rest and call my family and friends back home.

So every day was a little different. I really liked having time alongside work to get to know the city and settle into life in another country.

How did modelling in Korea differ from what you were used to?

The way people work here is a little different, and so are the expectations of models. It felt unfamiliar at first because everything was new to me. But I was interested in trying a new market and finding out how things work in Korea.

Did you feel pressure over your measurements?

There are plenty of stories about measurements and strict requirements for models in Korea. What was your experience?

Honestly, I didn't experience that myself. I tried to maintain the measurements I had when I arrived in Korea, so perhaps it simply didn't affect me. I didn't feel much pressure about it.

What was hardest about living away from home?

At first, it was everything at once: the language barrier, unfamiliar food and being far away from home and the people close to me. I needed time to get used to a new country and a different pace of life.

It was difficult in the beginning, but gradually I settled in. I got used to everyday life and the city, met new people and made friends. Over time, it became much easier and more comfortable.

What did you like most about Korea?

Probably the sense of trust, more than anything. I loved being able to walk around the city and feel safe. I was also struck by the beauty around me and the kind people I met. And, of course, the celebrations — they had such a special atmosphere.

Did you ever want to give it all up and fly home?

No, I never felt that way. Of course, I sometimes missed home and the people close to me, but I never wanted to give it all up and leave. I was interested in being in Korea, working and gaining new experience, so I wanted to see it through to the end.

What myth about modelling abroad would you challenge?

Probably the idea that modelling abroad is all beautiful shoots, fashion shows and travel. In reality, most of your time is spent at castings, waiting and travelling from place to place. Getting to a shoot takes work, and not every casting leads to a booking. Before I went, I hadn't realised just how much of a model's life that takes up.

What would you say to someone dreaming of a modelling contract in Asia?

Someone who wants to try but is afraid to take the first step?

I wasn't sure whether it would work out for me either, and I was nervous too. But if you have the chance to try and make your dream happen, why let it pass you by?

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Thank you to Ellie for speaking so openly. Her account shows how much of a model's working life happens between shoots: castings, travel, waiting and gradually settling into a new way of life.

For more about the Korean modelling market, start with my guide to modelling in South Korea. If you're still deciding where to go, read my comparison of modelling in China and Korea.

Dreaming of a modelling career but not sure where to start? Enquire about modelling training, and we can talk about your first step. Sometimes it takes just one conversation to begin.